Operates as a premier brick-and-mortar destination in Seoul to showcase the brand's fully expanded foundation spectrum. The display bars feature up to 45+ separate shade variations of their signature cushions, completely eliminating the limited tone options historically found at high-street counters.

Features cutting-edge augmented reality try-on screens. By deploying multi-spectral digital facial scanning, the system effortlessly matches your precise undertones and skin depth to the ideal cushion number, wiping away all traditional swatching guesswork.

If you have historically felt left out by the narrow 'No. 21 and No. 23' tone boundaries of mainstream Korean roadshops, head straight here. You can confidently sample everything from rich deep-copper and warm espresso tones to ultra-fair porcelain bases in multiple finishes.

Always scan the store's central promotional displays before checking out. This flagship frequently runs high-value bundles—such as pairing their viral Waterism Glow Tints or Custard Like Liquid Blushes—which unlock exclusive, limited-edition custom lifestyle keyrings, phone charms, and aesthetic travel cases omitted from multi-brand pharmacies.

Do not leave without grabbing a couple of their adorable Mask Fit Red Mini Cushions. They are highly cost-effective, hold up impeccably under humid or high-sweat flight conditions, and slip effortlessly into tiny evening clutch bags or travel pouches for seamless, zero-cake mid-day touch-ups.