Bypasses the hassle of carrying heavy plastic shopping baskets around the swatching zones. You simply scan a product's on-shelf QR code with your smartphone to build a private mobile cart, keeping both hands entirely free to test textures before a futuristic conveyor belt delivers your wrapped products at the cash register.

Features a massive, highly scannable accent wall displaying rom&nd's comprehensive color wheel. Products are organized flawlessly by warm, cool, and muted tones, making it incredibly straightforward to isolate your seasonal personal color matches.

Houses a specialized lab section dedicated entirely to unique merchandise—including custom gacha capsule machines dispensing limited-edition rom&nd keychains and 13 exclusive 'Seongsu Juicy' mini tints omitted from standard global retail sites.

If you want to experience their highly coveted Make Your Own Color (MYOC) workshop—where you sit 1:1 with a technician to scientifically mix, blend, and tube your own custom lip tint—you must secure an advanced booking online via their global portal weeks in advance.

The interactive personal color screening kiosks on the ground floor draw long lines during peak afternoon hours. Download their mobile app via the entryway posters to run basic digital tone assessments directly on your device while exploring the aisles.

Ensure your phone is fully charged before entering. Every single corner—from the retro pink office chairs and employee desks to the lighting arrays above the swatching bars—is meticulously designed to function as an aesthetic backdrop for content creation.