Instead of cluttering standard retail aisles, the compound isolates your senses intentionally across levels. The lower-ground floor handles signature scent profiles via their sister perfume label After Blow, the street level manages tactile color cosmetics, and the upper levels house a serene pastel café space.

Houses an experiential café that translates makeup design elements directly into pastry art. They serve signature dessert trays styled exactly like a luxury vanity dressing table, complete with micro-cakes and delicate pastries shaped to mirror iconic eyeshadow pans.

Never skip checking their checkout promotional tiers. Purchasing items at this flagship routinely unlocks exclusive, highly coveted location-specific gifts—frequently ranging from adorable limited-edition custom ribbon keychains to cute mini-palette charms.

Keep a sharp eye out on their official channels for periodic special events hosted on the upper floors. They regularly run viral interactive promotions where paying a flat fee allows you to stuff as many full-sized lip tints, eyeliners, and blushes into a signature brand pouch as physically possible.

For the ultimate aesthetic shot, try to secure a window table on the café floors. The large panoramic glass screens offer a stunning, elevated angle looking directly over the magnificent European greenhouse architecture of Dior Seongsu right next door.