Beauty of Joseon Samcheong Flagship
“The internet's favorite skincare brand, set inside a quiet Hanok.”
Embracing the serene architectural beauty of a traditional Korean Hanok, this flagship brings the internet's absolute favorite skincare brand to life. Beauty of Joseon seamlessly blends ancestral Hanbang (traditional herbal medicine) ingredients like ginseng, rice water, and green tea with modern, minimalist formulations. The space functions less like a hectic retail shop and more like a quiet gallery exhibition, encouraging you to interact with their legendary soothing serums and sunscreens at a genuinely peaceful, unhurried pace.
If their globally viral Relief Sun rice sunscreen is completely wiped out at downtown Olive Young stores, don't panic. This flagship keeps it stocked alongside exclusive multi-pack travel bundles and gift sets.
To truly lean into the Joseon-era wellness vibe, ask the staff about their inner-beauty ritual recommendations. They frequently showcase traditional herbal tea blends designed to naturally support your topical skincare routine.
Reviews coming soon · this place is newly added.
Directly across the main road — ideal for capturing photos in a rented Hanbok before or after your retail stop.
Located right down the street, featuring a brilliant courtyard café to rest your legs.