Features an advanced, interactive digital mirror installation on the upper level. By scanning your face, a generative AI system analyzes your natural features to automatically recommend customized vegan product palettes and ideal seasonal color undertones.

Houses a highly unique, dedicated DIY accessory zone where visitors can design and assemble their own personalized custom keyrings using exclusive, limited-edition brand tokens and pastel charms.

This is the absolute premier destination in South Korea to purchase rare, small-batch beauty sets—including their fan-favorite 'Mini Tints' and sought-after shades that are normally restricted exclusively to the Japanese export market.

If you want to get the absolute most accurate color and palette configuration out of their smart AI mirror filter, utilize the dedicated cleansing towels on-site to wipe away heavy oxidation or mismatched foundations before stepping up to the lens.

Look out for their location-exclusive items, like the Chou Velvet [03 Seongsu-dong] blur tint. These specialized micro-batches are kept strictly stock-buffered here when completely sold out across global online portals.

Try to schedule your visit between 11:30 AM and 1:30 PM. This lets you comfortably roam the interactive test zones and construct your custom keyrings at an unhurried, peaceful pace right before the massive post-brunch retail crowd floods the block.