AMORE Seongsu
“An interactive library, not a store. 1,500 Amorepacific products to test.”
An industrial car repair shop brilliantly transformed into a raw, minimalist beauty sanctuary, AMORE Seongsu is a playground for cosmetics enthusiasts. Instead of pushing aggressive sales, this space behaves like an interactive library where you can freely test over 1,500 products from Amorepacific's heavy-hitter portfolio (including Sulwhasoo, HERA, and Laneige). Grab a pristine concrete-gray basket, wash your face in their dedicated cleansing room, and explore at your own leisure. It's an unmissable destination that perfectly bottles the hip, adaptive energy of Seongsu-dong.
Don't just walk out after browsing. Check in using their mobile QR code at the entrance lounge; doing so unlocks free luxury beauty sample vouchers you can personally select and redeem at the final counter.
They host ultra-popular custom liquid foundation and lipstick mixing labs (Custom Match). While advanced online booking is typically required, early walk-ins can sometimes secure day-of cancellations if you ask nicely at the front desk.
Once you're finished testing products, head upstairs to the building's Osulloc Tea House for a signature matcha latte and relax on the rooftop garden looking over Seongsu.
Reviews coming soon · this place is newly added.